Cost & Introduction

DrinksLiveAwards & India International Drinks Expo

We are Happy to share the dates of DrinksLiveAwards & India International DrinksExpo, the first complete Drinks show with all Spirits,Wine, Beer & Ciders in New Delhi & Goa, India which includes Premium and Luxury Spirits, Other Alcohol, Beers and ciders, Ready to Drinks ( RTD ),Soft Drinks, Food, Mixers, Materials, Flavours, Equipment, Accessories, Bar Equipment / Accessories, Light & Sound, Glass, Printing, Packaging, Technology etc. All Alcoholic / Non - Alcoholic drinks & Food.

We propose to hold an exhibition – Drinks Live Awards & India International Drinks Expo. The exhibition is scheduled to be held on 29 & 30 November, 2024 at Delhi, India and 30 & 31 December, 2024 at Goa, India. We invite interested participants to exhibit their branded products at the exhibition and share their valued experiences to other participants as well as visitors to the exhibition. More details about the exhibition are given below.

About the Expo
  • Awards: DrinksLiveAwards
  • Exhibition Theme: India International Drinks Expo
  • Name of the Organizer: Theme Promoters, New Delhi
  • Expected date of Exhibition: December 16 & 17, 2022
  • Exhibition Timings: From IST 2.00 PM to 10.00 PM
Proposed product Showcase
  • Premium & Luxury Spirits, Beers etc.
  • RTD (Ready to Drink)
  • Soft Drinks
  • Ciders
  • Mixers and Materials
  • Flavors
  • Equipments & Accessories
  • Light & Sound
  • Serving Glasses
  • Printing
  • Packaging
  • Technology
  • Food
Cost involvement to participate in the Exhibition
Registration fee

- To enable National and International exhibitors to participate in the Exhibition, Theme Promoters, New Delhi shall charge onetime registration / participation fee of INR 10,000/- or USD 125/- non-refundable from each participant.

Space allocation for display of products
Standard/normal location
1 Alcoholic & Non Alcoholic Drinks Shell Scheme (built up) per sqm (Min. Booking 9 sqm.) Bare space per sqm. (Min. Booking 36 sqm.)
2 National Participants INR. 11000/- INR. 9500/-
3 Overseas Participants US$ 230/- Payment should be made in INR only (Indian Rupees) US$ 200/- Payment should be made in INR only (Indian Rupees)
Special location
1 2-side facing (Premium area) Basic charges + 10%
2 3-side facing (Premium area) Basic charges + 20%
3 Island look (Premium area) Basic charges + 30%
4 Goods & Service Tax (GST)is applicable on all the above activities Current GST slab applicable is 18%
Charges for Participation in DrinksLiveAwards
1 Label registration 1 set of Label = two bottles of 750 ml, to be submitted for tasting INR 20,000/- or US$ 250/- The fee is per set of Label
2 Design and Packaging 1 set = two bottles per label. INR 20,000/- or US$ 250/- The fee is per set of Label
3 Last date for submission of Bottles Department for clearance October 31st, 2024
3 Goods & Service Tax (GST)is applicable on all the above activities Current GST slab applicable is 18%
Important instructions for the participants
Cancellation of participation by the participant
  • The rates mentioned for standard and special space above are for per square meter.
  • Minimum application should be 9 square meters for shell scheme and 36 square meters for bare space.
  • The space will be earmarked on the basis of first-cum-first served.
  • Once the space is confirmed and reserved by the Organizer, in case of cancellation, the request should be communicated to the Organizer on or before September 30, 2024, so that the Organizer may arrange for refunding the payment made for the space by the participant after deducting 10% towards incidental expenses incurred by the participant after deducting 10% towards incidental expenses incurred by the Organizer.
  • However, any taxes & excise duty paid on the total payment will not be refunded.
  • No communication further in this respect shall be entertained after the expiry of the cut of date for refund.
Facilities provided by the Organizer
Shell Space facility

When exhibitors book their participation to display their products, shall provide the below mentioned facilities at no additional cost:

  1. By default minimum 9 square meters of space will be reserved / allocated to each participant on first-cum-first served basis.
  2. Area covering partition panels.
  3. Fascia.
  4. Three spotlights.
  5. One table with three chairs.
  6. One power point socket.
  7. One waste paper basket.
Bare Space facility
  • If any exhibitor is interested, bare space is also available to them.
  • The minimum bare space to be booked is 36 square meters.
  • Exact requirement of bare space required should be communicated to the Organizers in writing well in advance.
  • Expenses for construction of booth on the bare space to be borne by the participant.
Instruction for Construction of booth on bare space
  • The height of partition panels should not be more than 8 meters and that of fascia is 4 meters.
  • The design for construction & decoration of the booth should be submitted to the organizers prior to commencement of construction for forwarding the same to the Architectures of the concerned department for approval.
Custom/Import Duty
  • Custom / Import duty as applicable for items being brought to India by any participant for the exhibition will be levied by the Customs Department of Govt. of India which will not be refunded.
  • The importer shall be responsible for the custom duty.
  • Our support in this respect shall be limited.
Excise Duty
  • Excise duty as applicable in the State of Delhi, India shall apply for this.
  • Excise duty has to be paid on all the bottles brought by the participants for the exhibition.
  • In addition, Goods and Service Tax (GST) also has to be paid.
  • Government shall not refund the duties and taxes paid.
  • As per Delhi Excise Act, the maximum acceptable range of ethanol by volume (% v/v) in Delhi is 50% V/V or 75 Proof in the case of distilled spirits such as Whisky, Gin, Rum, and Vodka.
  • In the case of Wine, it is 12% V/V.
  • In the case of Beer, it is 8% V/V.
  • Excise duty paid for Label and design & packing registration is applicable only for the specific exhibition.
  • Delhi Government doesn't allow the sale of Alcoholic products at the exhibition.
  • Therefore, exhibitors have to maintain a compulsory stock register and submit the same to Authorities if required.
  • We require two months' time to register an unregistered Label / Brand of Alcoholic Drinks with the Delhi Excise Department for Expo.
Hotel accommodation and transportation
  • Hotel accommodation and transportation at Delhi shall have to be borne by the participants. All payments in this respect shall have to be paid directly by the participants to the service providers.
  • Organizers shall not take any responsibility whatsoever may be in this respect.
  • However, if any participant requires any assistance from the Organizers in this respect, it would be our pleasure to extend the same.
  • Wherever possible, the Organizers shall extend their help at Delhi, but any cost implications are there, the same will have to be borne by the participants.
Entry to the Exhibition Hall

Entry will be allowed only to strictly screened audience of Selected representatives of Importers, F&B (Food & Beverages), stakeholders, Beverage Companies, Retailers & Buyers, Corporates, Consumer Enthusiasts, and other categories on verification of invitation card and entry passes issued by the organizer.

Force measure clause applicable

In case of any unavoidable situation arise due to natural calamities or Government decisions, in case the exhibition is to be postponed or cancelled, organizers reserves the right to cancel or change the date and timing.

Visa and related arrangements for International participants
  • We shall issue invitation requests to all the participants for visiting India to participate in the exhibition.
  • Obtaining a visa is the responsibility of the individual participants.

India being one of the world's largest market, Theme Promoters, offer to showcase your products in India.

We are working with all exhibitors to encourage them to showcase unique products / experiences in order that they gain maximum mileage from their investment in the show.

Thanks and regards
  • Note - Our accepted form of payment is solely in Indian Rupees (INR). Although we do provide approximate pricing in US Dollars (USD), we kindly request all payments to be made in INR.
  • Note - Participation in DrinksLiveAwards does not require participation in the exhibition but your product will not be showcased in the exhibition.
  • Note - Special Exhibition registration of Labels / Brands with Delhi Excise department we need two months' time in advance.
  • Only for Alcoholic Drinks, we need special permission from the Excise department which is for exhibition purposes only with a small fee.
  • For example, if the exhibition is for two days, then your product will be registered for a two-day exhibition only.
  • Note - If your Label / Brand is already registered for sale in New Delhi, please contact for other options to participate in the exhibition.